In today's technologically savvy world, businesses find that retaining a physical presence is becoming difficult, or even too time-consuming. What began with making a call instead of stopping by an office, has become sending an e-mail instead of even picking up the phone. In some senses, this can be detrimental! What can be harder than remembering the face you never saw? Let alone the talent that may have been offered. Giving the personal touch will show that what you value most in your business are the people you work for and with.
Many ways to keep that personal edge are simpler than you'd imagine:
- Send a thoughtful thank you note and send it before you forget what you're thankful for!
- Greet all new contacts in person and really hear what they have to say, they may be able to give you some food for thought when you were sure you weren't hungry.
- Give your business correspondence a little personality, the most effective letters touch on personal matters, not just money or the bottom line.
- Say good morning or good afternoon to everyone you see and say it with a smile!
- When it is possible, make the effort to go to a business contact's office and spend some time talking with them. When it isn't possible, make a phone call instead of sending an e-mail.
- Even if a business or person isn't what you thought they'd be or didn't have the service you were looking for, make the effort to explain your disatisfaction. After all, you'd want the same chance for improvement!
Many people think that this is the old-fashioned way of doing business, but especially in today's economy it's important to remember that some things will never change. Even Wall Street is talking about the importance of businesses adding the personal touch.
Don't let shaking a hand and having an honest conversation stop you from achieving that personal touch.
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